Strategy and the Fat Smoker: Doing vendre What's Obvious But Not Easy NEUF

Product Name: Strategy and the Fat Smoker: Doing vendre What's Obvious But Not Easy NEUF
EAN：9780979845710 vendre UPC：9780979845710 ISBN：9780979845710 MPN：N/A Format：Hardback, 275 pages
We often (or even usually) know what we should be doing in both our personal and professional life. We also know why we should be doing it and (often) how to do it. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers, and organisations can overcome the temptations of the short-term and actually do what they already know is good for them..